Written by Masienda founder Jorge Gaviria with input from tortilla artisans in Mexico, third-generation tortillería owners in the United States, tortilla chip behemoths, molino operators on both sides of the border, food scientists, academics, corn breeders, journalists, and home cooks, MASA reveals the history and science behind masa as well ... Masienda offers a 9-inch molcajete made of fine-grained lava rock, handcrafted by artisan Don Enrique in Puebla, Mexico. Learn how to season, clean and use this versatile tool for grinding …Today, Masienda proudly partners with hundreds of traditional farmers to grow, source and offer the highest quality single-origin ingredients for both Heirloom Whole Kernel Corn and Heirloom Masa ...We recommend pressing once, then flipping your pressed masa so that the side that was closest to the hinge is now closest to the lever, and pressing again to ensure that your tortilla puffs evenly. No heat, no puff. Preheat a non-stick pan to at least 400° F (med-high/high heat on your stovetop) and sear for 20 seconds on each side to trap ...If you want to understand why, you can: Transparent sourcing is a keystone of this golden age. In 2019, Gaviria published a 15-page report of Masienda’s sourcing model, which includes an impact ...Remove from the heat and cover the pot. Let the pot sit undisturbed for 6 to 12 hours. Drain the steeped corn, now called nixtamal, into a colander. Rinse, massage, and agitate the nixtamal vigorously until no skins remain. Fill a separate pot with enough water to cover the nixtamal with about 2 in [5 cm] of water.Masienda’s molcajete, created by Enrique Juárez from San Salvador El Seco, Puebla, has a contemporary feel with its sleek, rounded design and stocky legs. Watch our documentary to learn how each one is sculpted from volcanic rock and what this ancient piece of technology means to the Mexican kitchen.Preheat your oven to 425°F and line a baking sheet with parchment paper. In a mixing bowl, combine the all-purpose flour, masa harina, baking powder, baking soda, and salt. Mix these dry ingredients together. In a separate mixing bowl, mix the cold buttermilk and honey, then set it aside. Add the cold, cubed butter to the dry ingredients and mix. MASIENDA. Heirloom White Corn Masa Harina. Add to list. MASIENDA. Heirloom Blue Corn Masa Harina. Add to list. Prices and availability are subject to change without notice. Offers are specific to store listed above and limited to in-store. Promotions, discounts, and offers available in stores may not be available for online orders. Who is Masienda. From our bestselling heirloom corn and masa harina and to indispensable kitchen tools, educational resources to recipe inspiration, at Masienda wer e on a mission to connect more people to the culinary and cultural richness of the Mexican kitchen. Read more. Masienda's Social MediaBy Mark Stock August 9, 2023. Noah Forbes. Jorge Gaviria loves corn. The founder of Masienda has devoted nine years and counting to the stuff, building a brand that specializes in bringing ...Masienda is a marketplace that offers heirloom corn and companion crops, single-origin ingredients, cookware, and home goods from Mexico. Masienda collaborates with traditional … Quick shop. Add To Cart - $75. Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen. Quick shop. Add To Cart - $14. Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen. Steam for 75-90 minutes at medium-high heat. Check for doneness by seeing if the husk pulls away from the masa easily. If so, they’re ready! Typically, the more tamales in the pot, the longer the cooking time. Remove tamales from heat and let them rest, covered, for at least 15 minutes. Tamales will firm as they cool. NEW MASIENDA FOLLOWER DISCOUNT***Click subscribe AND sign up for our newsletter at https://masienda.com/contact for 10% off your first purchase.***Pre-Order ...At Hacienda Design, we specialize in creating homes that are not only beautiful and functional but also sustainable and environmentally friendly. Our team of expert architects and designers works closely with our …Hacienda Nápoles ( Spanish for "Naples Estate") was an estate built and owned by Colombian drug lord Pablo Escobar in Puerto Triunfo, Antioquia Department, Colombia, approximately 150 km (93 mi) east of Medellín and 249 km (155 mi) northwest of Bogotá. The estate covers about 20 km 2 (7.7 sq mi) of land. Following Escobar's death in 1993 ... 50 lb. •. $97.50. Fine-ground nixtamalized corn flour, made from single origin heirloom white corn sourced from our farmer partners in Mexico. The same recipe as our 1 kg bags. Light, floury starch for a pillowy table tortilla; doesn’t absorb much oil when fried; concentrated, decadent corn flavor. 1. Add to cart. Quick shop. Add To Cart - $12. Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen. Lower the pan to medium heat. Cook one side of the sope for 1-2 minutes. Flip over and cook the second side for another 1-2 minutes. While hot, carefully remove the sopes and pinch the edges to create a short ridge around the circumference to retain toppings. Crisp the Sopes: with the heat on medium-high, coat the pan with 2-3 tablespoons of ...Heirloom Yellow Corn Masa Harina. 50 lb. •. $102.50. Fine-ground nixtamalized corn flour, made from single origin heirloom yellow corn sourced from our farmer partners in Mexico. The same recipe as our 1kg bags. Deep yellow color; sweet, vegetal tasting notes of carrots and butternut squash. 1.Masienda really started as a food service brand, a b2b brand. Even those folks who grew up eating tortillas and had family that made them can be spoiled by the excesses we’ve created over these ...A vertically-coordinated value chain for heirloom corn, masa and companion products. | From our bestselling heirloom corn and masa harina and to indispensable kitchen tools, educational …Masienda is a marketplace that offers heirloom corn and companion crops, single-origin ingredients, cookware, and home goods from Mexico. Masienda collaborates with traditional …Masienda handcrafted tortilla press unboxing and short review.In this cooking video product review episode we do a tortilla press review of Masiendra’s Masa Starter Kit which includes a Doña Rosa x Masienda Tortilla Pre...Masienda, a company that specializes in products made from heirloom white corn grown by small-scale farmers in the Oaxaca, Mexico, has started selling its professional-grade …Masienda, a company that specializes in products made from heirloom white corn grown by small-scale farmers in the Oaxaca, Mexico, has started selling its professional-grade masa harina to the ...Most tortillas in the U.S. are made with mass-produced corn flour. But specialty ingredient company Masienda is providing American chefs with heirloom corn grown in …MASIENDA. Heirloom White Corn Masa Harina. Add to list. MASIENDA. Heirloom Blue Corn Masa Harina. Add to list. Prices and availability are subject to change without notice. Offers are specific to store listed above and limited to in-store. Promotions, discounts, and offers available in stores may not be available for online orders.160K Followers, 2,289 Following, 861 Posts - See Instagram photos and videos from @Masienda. 160K Followers, 2,289 Following, 861 Posts - See Instagram photos and videos from @Masienda. Something went wrong. There's an issue and the page could not be loaded. Reload page ...Masienda is a marketplace that offers heirloom corn and companion crops, single-origin ingredients, cookware, and home goods from Mexico. Masienda collaborates with traditional farmers to grow and acquire ingredients and also employs artisans to create beautiful and long-lasting home products as well as tools like molcajetes, molinitos, …Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.The primary purpose of masa is to make homemade tortillas and Masienda makes it easy—simply add warm water and mix for the perfect tortilla dough, no grinding or mortar and pestle necessary. When cooked, the tortillas will be pliable with a pleasant chew and, of course, packed with traditional corn flavor.Give your tortilla a spritz once it’s on the comal/griddle for an extra kiss of hydration. 2. Compression, compression, compression. For a symmetrical puff, we recommend pressing once, then rotating 180 degrees (or flipping over) for a second press, to help ensure that one side doesn’t inflate while the other droops.How Masienda's Tortilla Warmer Pouches Are Made Our tortilla warmer pouches are handmade with love in Oaxaca. They begin at Khadi Oaxaca , a cooperative textile project made up of over 400 farmers and artisans based in and around San Sebastian Rio Hondo.Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.Today, Masienda proudly partners with hundreds of traditional farmers to grow, source and offer the highest quality single-origin ingredients for both Heirloom Whole Kernel Corn and Heirloom Masa ...Steam for 75-90 minutes at medium-high heat. Check for doneness by seeing if the husk pulls away from the masa easily. If so, they’re ready! Typically, the more tamales in the pot, the longer the cooking time. Remove tamales from heat and let them rest, covered, for at least 15 minutes. Tamales will firm as they cool.Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.Carefully cut the avocados in half, removing the pits and scooping the flesh into the molcajete. Mix well with the paste and add the rest of the cilantro, giving it a rough mash. Season to taste with lime juice, extra chile and salt. Garnish with a few totopos (chips) and serve. The key to the best guacamole ever is an ancient kitchen tool ...Comal de Barro for Tortillas | Oaxacan Terracotta Griddle – Masienda. Traditional Comal de Barro. $55. These traditional earthenware comales are crafted by Doña Victoria, the resident clay (barro) artisan of the Chatino community of Tiltepec, located in Oaxaca’s coastal region. The Comal de Barro can be used on the stove or over a grill ...Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.Masienda is a company that connects top restaurants and home cooks with heirloom corn and masa products. Founder Jorge Gaviria shares his journey from teaching to …Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.If you want to understand why, you can: Transparent sourcing is a keystone of this golden age. In 2019, Gaviria published a 15-page report of Masienda’s sourcing model, which includes an impact ...Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.Activation: The process of nixtamalization activates the corn’s niacin (vitamin B3), facilitates the removal of the corn’s pericarp, helps release the corn’s natural carotenoids, thereby imparting a yellow color almost immediately, and helps gelatinize the corn’s starches to help give the finished masa its flexibility.Apr 3, 2023 · Now, both the commercial-facing and consumer-facing parts of the business are thriving, and the company’s 2022 sourcing report outlines how the Masienda supply chain “preserv [es] community ... Using a fine mesh strainer, sift any large chunks out of your ash. Bring water to a boil in a large pot, and stir in ash, using a whisk to disperse. The ratio should be 3 parts water to 1 part ash. Lower flame and let mixture simmer for one hour. Turn off heat source and let mixture sit in pot for at least three hours.Raise cooking temperature to medium heat. Open the tortilla press lid and remove the flattened masa/uncooked tortilla, checking to make sure it’s your desired thickness. We aim for about 1/16 of an inch (1.5 mm). Carefully peel away each layer of plastic at a time, holding the tortilla face up in your hands. Heirloom Red Corn Masa Harina. •. 50 lb. Fine-ground nixtamalized corn flour, made from single origin heirloom red corn sourced from our farmer partners in Mexico. The same recipe as our 1 kg bags. Light, floury starch for a pillowy table tortilla; doesn’t absorb much oil when fried; concentrated, decadent corn flavor. The best-selling Masienda tabletop mill is known as Molinito. Nixtamal: From the Nahuatl word nixtli meaning “ashes,” and tamalli meaning “cooked maíz masa.” The resulting product of corn that has been cooked and steeped in an alkaline solution (using water and cal or water and clean wood ash), which can be left whole for pozole ... Quick shop. Add To Cart - $75. Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen. Masienda offers a 9-inch molcajete made of fine-grained lava rock, handcrafted by artisan Don Enrique in Puebla, Mexico. Learn how to season, clean and use this versatile tool for grinding …Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.The molcajete, a Nahuatl word meaning “sauce dish” and known as “mortar and pestle” in English, is an Indigenous technology that was engineered in what is known as the Cenolítico Superior era, between 7000 BCE and 5000 BCE, roughly around eight thousand years ago. During this era people relied namely on foraging, and diets consisted ...Heirloom corn is completely different from the hybrid corn that makes up 98% of what is grown in the US (including virtually all organic corn); it is 100% farmer owned and exists outside of the large-scale value chains that we associate with genetically-modified corn, cattle feed and ethanol. Think of it as expressly culinary, not commodity. Steam for 75-90 minutes at medium-high heat. Check for doneness by seeing if the husk pulls away from the masa easily. If so, they’re ready! Typically, the more tamales in the pot, the longer the cooking time. Remove tamales from heat and let them rest, covered, for at least 15 minutes. Tamales will firm as they cool. Bring to a simmer, then cook on medium-low heat until the water dissolves and the meat is tender, 2-3 hours. Bring the temperature up to high in order to get the meat to crisp up as it browns in the residual lard. Stir frequently, keeping the meat cooking evenly, about 15 minutes. Remove carnitas with tongs or a strainer and chop coarsely.In a medium bowl, toss the pineapple, onion, and the remaining 2 tablespoons oil; season with the remaining ½ teaspoon salt. Arrange around the chicken. Let sit at room temperature for 1 hour; if you have more time, cover the pan (skip letting it sit at room temperature) and refrigerate for at least 3 hours and up to 12.Today, Masienda proudly partners with hundreds of traditional farmers to grow, source and offer the highest quality single-origin ingredients for both Heirloom Whole Kernel Corn and Heirloom Masa ...Amarillo Beans. 2.2 lb / 1 kg. •. $14. A hearty bean with deep, earthy notes. This bean has a brilliant color ranging from light to rich yellow, and plumps up into bean magic when cooked. 1. Add to cart. Details +.For the beans. Heat olive oil over medium heat in a large pot. Add onions, garlic and avocado leaves. Cook, stirring once or twice, until onions and garlic are nicely browned and leaves are toasted on both sides. Add beans and water. Bring them to a boil and leave them there, boiling hard, for about ten minutes. Masienda Heirloom Yellow Corn Masa Harina/Flour. Nixtamalized Corn Flour Perfect for Corn Tortillas, Tamales, Tostadas, Pupusas, Arepas and More. Gluten-Free, Non-GMO, Preservative-Free. 2.2 Pounds. La Familia Masa Harina Bundle. $48. The gang’s all here. ‘La Familia’ is a collection of all four types of our nixtamalized Heirloom Corn Masa Harina: white, yellow, blue, and red. Their deep flavor and vibrant colors come from non-GMO heirloom corn grown in Mexico, which is then cooked, dried, and finely milled in small batches. Doña Rosa Tlayuda Press. 40cm. •. $225. This is an XL model — 15.75” (40cm) — of our popular Doña Rosa Tortilla Press, perfect for tlayudas or pressing multiple tortillas at once. It's made of hot rolled steel, making it hefty (i.e. 41 pounds), so it won’t wiggle or jiggle around on your countertop. Plus, this tlayuda press has been ... The puff can be thought of as equal parts culinary magic and Masienda metaphor. In the literal sense, the puff is to table tortilla making what the crumb (immortalized by the “ crumbshot ”) is to bread baking. That’s to say, it’s a sign that your table tortilla (i.e., the pliable kind that you pass around the table and/or make into a ...Chicatana Ants. $35. Chicatana Ants (hormigas chicatanas) are a rare Mexican delicacy — not only do they fly, they also bite! These edible insects are collected in select parts of the country only once or twice a year during the first major rains of the season — that’s to say, a narrow geographic region within an even narrower window of time.Masienda promo codes, coupons & deals, February 2024. Save BIG w/ (3) Masienda verified promo codes & storewide coupon codes. Shoppers saved an average of $11.25 w/ Masienda discount codes, 25% off vouchers, free shipping deals. Masienda military & senior discounts, student discounts, reseller codes & Masienda.com Reddit codes.James Beard Award-winning founder of Masienda and bestselling author of MASA. Former pig… | Learn more about Jorge Gaviria's work experience, education, connections & more by visiting their ...Nixtamal: A Guide to Masa Preparation in the United States. $15. This 48-page primer on the history, science and common curiosities of nixtamalization features contributions from scientists, chefs, tortilla experts, journalists and home cooks. It seeks to answer fundamental questions like 'What is nixtamalization?' as well as provide plenty of ... Tamal Kit. $24. $32. Just in time for the holiday season, Masienda’s Tamal Kit includes the essentials for hosting your own tamalada (tamal-making party): Heirloom White Corn Masa Harina, 50 (approx.) non-GMO corn husks, and a mini cookbook containing 10 recipes for tamales (including vegan and sweet) from some of Masienda’s favorite chefs. Masienda offers masa harina, heirloom corn, single-origin ingredients, and cookware like tortilla presses, molcajetes and more, all sourced from Mexico. The best tortillas, tacos, and tamales of your life are just a click away.Masienda Savings: Your Guide to Finding the Perfect Deal! Shopping for your favorite Masienda gear can be exciting, but finding the best deals can sometimes feel like a treasure hunt. That's where we come in! Here at CuratedDeals, we're dedicated to helping you discover verified, money-saving offers on all your Masienda essentials.Namikura Red Miso. $12.95. Packaging may vary. This finely ground, masa blue (corn) flour yields a more intense corn flavor than others we’ve tried, which truly sets it apart from lesser brands. It’s earthy and slightly sweet, with a bit more of a … Open tortilla press and place the first sheet of plastic down. Place one ball of masa on the plastic, and press down slightly to flatten. Add second piece of plastic on top of the masa ball. Close the tortilla press, applying pressure to flatten the dough, aiming for a tortilla 1/16" thick. Hacienda Tres Rios Resort All Iclusive Plan: Unlimited food and beverages, in-suite minibar stocked daily, non-motorized water sports, activities program, theme evenings and tips. All taxes and fees are included in your room rate except the Environmental Sanitation Tax (which is $33 Mexican pesos per room per night as of February 1, 2024) and the Resort …Masienda sells 50 pounds bags of masa and corn kernels for about $2/pound. That's almost as cheap as Maseca. It would take me about 3, maybe 6 months to get through that much powder. If it's still usable in that much time, it would be totally worth it. I buy the masa harina from Masienda and it is fantastic.Preheat a comal on medium-high heat. Press dough ball using a tortilla press. Reduce heat to medium and lay tortilla down. Let cook ~20-25 seconds until brown and releasing from Comal. Flip and cook other the side for about 20 seconds. Flip again and let cook through the center for an additional 10-15 seconds.I’ve looked at Masienda ( [www.masienda.com] (https://www.masienda.com)) and I’ll probably buy them some of their dried masa and dried corn. They’re pretty expensive, though, at $5-$6 per pound. In the US, are there brands you like better than Maseca? UPDATE: I have three bags of Masienda masa and a bag of …Apr 3, 2023 · Now, both the commercial-facing and consumer-facing parts of the business are thriving, and the company’s 2022 sourcing report outlines how the Masienda supply chain “preserv [es] community ... Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.
Preparing the Masa. Rinse the corn in a colander to remove any debris or chaff. Place the cal in a large, nonreactive mixing bowl and slowly incorporate the warm water, stirring until the mix becomes a loose, smooth, and uniform slurry. Pour the corn into a nonreactive pot and add the cal mixture directly into the pot. . Warped tour
Tortilla Starter Kit. $115. With two 2.2 lb bags of our bestselling Heirloom Corn Masa Harina (Blue & White), the incomparable Doña Rosa Tortilla Press, and set of custom reusable liners, the Tortilla Starter Kit is a DIY-er’s dream. You’ll discover that making tortillas at home is simple, surprisingly fast, and oh so satisfying. You may dry the wet masa in the oven. To do so, transfer the wet masa from the food processor to a rimmed baking sheet. Spread the masa evenly across the surface and place in a preheated oven set to 200 degrees F. Continue cooking until the top yields a slight crust; it should be noticeably drier and no longer sticky.Welcome to Masienda. Our story started with heirloom corn, but today we’re proud to offer a range of carefully sourced single-origin ingredients, homegoods and pantry essentials so you can bring your creativity and culture into the kitchen.Pura Macha Salsa Trio. $45. The utterly collectible, consumable, giftable Trio includes one jar of each of our bestselling salsas (GUAJILLO + CRANBERRY + HAZELNUT / CHIPOTLE + COFFEE + PEANUT / GUAJILLO + CHERRY + CACAO NIB) all wrapped up nicely in a sleek-looking box. Out Of Stock. Amazon.com : Masienda Heirloom Blue Corn Masa Harina/Flour. Nixtamalized Corn Flour Perfect for Corn Tortillas, Tamales, Tostadas, Pupusas, Arepas and More. Gluten-Free, Non-GMO, Preservative-Free. 2.2 Pounds. Masienda, Los Angeles, California. 9,847 likes · 537 talking about this. To build a new kind of masa value chain, from scratch. This is the gateway combo of the Pura Macha lineup, the salsa that primes you for deeper macha explorations to come. Spoon over roasted vegetables, pizza, salads, quesadillas, tamales…this goes great on it all. Of the three varieties we’ve created, this is your classic all-purpose allstar. It has the widest range and truly enhances anything. Preheat your oven to 425°F and line a baking sheet with parchment paper. In a mixing bowl, combine the all-purpose flour, masa harina, baking powder, baking soda, and salt. Mix these dry ingredients together. In a separate mixing bowl, mix the cold buttermilk and honey, then set it aside. Add the cold, cubed butter to the dry ingredients and mix. How to make Martínez’s Tortillas de Harina de Maíz: In a large bowl, mix 2 cups of masa flour, ¾ teaspoon Morton kosher salt, and 1½ cups warm water with your hands until well incorporated ...Raise cooking temperature to medium heat. Open the tortilla press lid and remove the flattened masa/uncooked tortilla, checking to make sure it’s your desired thickness. We aim for about 1/16 of an inch (1.5 mm). Carefully peel away each layer of plastic at a time, holding the tortilla face up in your hands.You may dry the wet masa in the oven. To do so, transfer the wet masa from the food processor to a rimmed baking sheet. Spread the masa evenly across the surface and place in a preheated oven set to 200 degrees F. Continue cooking until the top yields a slight crust; it should be noticeably drier and no longer sticky.Make the Soup: Char the tomatoes, onion, and garlic on a comal or skillet until blackened all around. Place the dried chile pasilla in hot water and let it soak for five minutes. Once softened, remove the chile pasilla from water and take out the stem and seeds. In a blender, combine the chile pasilla, tomatoes, onion, garlic, and 2 quarts of ... Tortilla Starter Kit. $115. With two 2.2 lb bags of our bestselling Heirloom Corn Masa Harina (Blue & White), the incomparable Doña Rosa Tortilla Press, and set of custom reusable liners, the Tortilla Starter Kit is a DIY-er’s dream. You’ll discover that making tortillas at home is simple, surprisingly fast, and oh so satisfying. Dec 6, 2023 · That changed several months ago when Masienda, an LA-based company specializing in Mexican corn, masa harina, and other artisan products, began selling a molcajete with a pedigree that makes me much more comfortable standing by it. This is the first molcajete I've seen where the vendor is transparent about their connection to the specific ... Masienda is thriving. Gaviria has 13 full-time staff in the U.S. and four full-timers in Mexico. His products are now in Whole Foods and can be found on Amazon and direct-to …Masienda, a company that specializes in products made from heirloom white corn grown by small-scale farmers in the Oaxaca, Mexico, has started selling its professional-grade masa harina to the ...In his 2019 cookbook Tu Casa Mi Casa, Pujol’s Olvera called Masienda “a wonderful project that we recommend as the best source of heirloom corn outside of Mexico.” …Masienda really started as a food service brand, a b2b brand. Even those folks who grew up eating tortillas and had family that made them can be spoiled by the excesses we’ve created over these ....